Net worth estimate as of October 2025. Company valuation based on venture capital funding rounds, annual revenue performance, and market positioning within the $3.5 billion dating app industry.
Company Overview
Coffee Meets Bagel is a dating app founded in 2012 by sisters Arum, Dawoon, and Soo Kang that revolutionized online dating by focusing on quality over quantity. The platform sends users one curated match (“bagel”) daily at noon, rejecting the unlimited swiping model popularized by Tinder. This anti-swipe positioning targets users seeking serious relationships rather than casual hookups.
The company achieved fame by rejecting Mark Cuban’s $30 million buyout offer on Shark Tank in 2015, the largest cash offer in the show’s history. The Kang sisters’ bet has paid off, with current valuations ranging from $150M-$600M. The company operates profitably with strong unit economics, ranking as the 14th highest-earning dating app in the US and 4th in Southeast Asia.
Revenue Model
Coffee Meets Bagel monetizes through multiple channels generating over $25 million annually:
- Premium Subscriptions: Monthly premium costs $35 ( $20 on six-month plans ) and includes advanced filters and read receipts.
- In-App Currency (“Beans”): Users buy virtual currency to boost profiles or send special reactions, generating around $900K monthly in-app purchases.
- Brand Partnerships: Collaborations with lifestyle brands add revenue streams.
The platform boasts a 34% premium conversion rate. one of the highest in the industry. allowing EBITDA profitability without heavy marketing spend.
Major Competitors
| RANK | COMPANY | VALUATION | REVENUE | USERS | STATUS |
|---|---|---|---|---|---|
| 1 | Match Group | $7.9B | $3.47B annual | 14.9M paying | Public (MTCH) |
| 2 | Tinder | $42B (2021) | $1.91B (▼4%) | 9.6M paying | Match subsidiary |
| 3 | Bumble Inc. | $840M | $248M (▼8%) | 3.8M paying | Public (BMBL) |
| 4 | Hinge | N/A | $168M (▲25%) | 1.7M paying | Match subsidiary |
| 5 | Coffee Meets Bagel | $150M-$600M | $16M-$36M | 6M active | Private/Profitable |
| 6 | OkCupid | N/A | $10M-$35M | 2M monthly | Match subsidiary |
| 7 | eHarmony | N/A | $7.5M (declining) | 750K paid | ProSieben owned |
(Scroll horizontally on mobile to view full table)
Match Group Dominance
Match Group owns Tinder, Hinge, Match.com, OkCupid and PlentyOfFish, holding over 70% of the online dating market. Its 2024 revenue reached $3.47 billion with 14.9 million paying users and strong cash flow margins of 26.4%.
Hinge emerged as the star performer with $168 million quarterly revenue (up 25%) and 1.7 million paying users, targeting the same relationship-focused audience as Coffee Meets Bagel.
Comparative Analysis
The app’s valuation of $150M-$600M places it below Tinder and Bumble but above most independent apps. With $16–36 million in annual revenue and EBITDA profitability, it shows strong unit economics and 34% premium conversion versus Bumble’s losses.
While Match Group dominates, Coffee Meets Bagel thrives as a quality-first alternative for users seeking serious connections and a less swipe-driven experience. The company’s updates and community engagement can also be followed on Instagram, while its help center is available on Zendesk for users seeking support.
Strategic Positioning & Conclusion
The Kang sisters’ decision to reject Mark Cuban’s $30 million offer proved wise. Now valued between $150M-$600M, Coffee Meets Bagel demonstrates that focus on intentional dating and financial discipline can outperform many venture-funded rivals. The challenge ahead is scaling while preserving authenticity in a market dominated by giants.
The Bottom Line: CMB’s independence and profitability prove it as a rare success story in a consolidated industry. Sustaining growth without losing its identity will determine whether it remains the most beloved alternative to Match Group’s empire.
Data compiled from venture capital disclosures, public filings, and industry reports as of October 2025. Additional sources: Official Site, Wikipedia, Instagram, Help Center, and App Store.
About the writer
Amelia Grant is a business and technology journalist based in New York. She covers startup culture, online platforms, and the intersection of tech innovation and human behavior. Her work often explores how digital-first companies like Coffee Meets Bagel challenge industry giants through design thinking and data-driven growth. Amelia’s articles have appeared in publications focusing on entrepreneurship, consumer technology, and digital media trends.
