英国博彩委员会制定了全面升级的"消费者之声"框架，标志着该监管机构与英国博彩消费者互动及理解其体验的方式发生重大转变。新框架拓展了委员会的研究范围，能够更细致、更全面地理解博彩相关行为动机以及不同消费群体面临的挑战。.
全新设计的"消费者之声"引入四家专业合作伙伴
该计划引入四家专业调研供应商，各自贡献独特专长以提升委员会的洞察收集能力：
- Yonder Consulting: Experienced in both quantitative and qualitative research methodologies to deliver comprehensive insights.
- The Behavioural Insights Team (BIT): Renowned for experimental and behavioural research, utilizing behavioural science to understand the hidden consumer decision-making processes.
- Humankind Research: Experts in qualitative research focusing on elusive and minority populations, as well as individuals impacted by gambling issues.
- Savanta: Providers of quick, cost-effective research solutions that enable timely monitoring of consumer opinions and emerging trends.
每家供应商均获得两年期合约，并可续约至2029年，确保持续满足不断演进的研究需求.
提升消费者研究的敏捷性与多元维度
英国博彩委员会研究主管Laura Carter强调该框架的重要意义：
“This new framework gives us greater agility and reach than ever before. With these four partners, we are better able to commission high-quality research quickly and use varied methodologies to respond to emerging trends or risks. The Consumer Voice programme is central to ensuring our regulatory decisions are informed by the lived experiences of all gambling consumers and the changing landscape of gambling in Great Britain.”
This programme complements the Commission’s leading Gambling Survey for Great Britain (GSGB), adopting a flexible, targeted approach that enables deep dives into specific issues, pilot innovative research methods, and track shifts in attitudes over time.
影响与覆盖：2024年触达超万名消费者
2024年，"消费者之声"计划成功触达超过10,000名博彩消费者，为多项关键议题提供洞察：
- 财务风险评估与消费者保障措施
- 奖金激励的影响和控制
- 生活成本危机期间的投注行为模式
- 持牌与非持牌博彩市场的客户互动情况
来自研究伙伴
Joe Wheeler, Associate Director, Yonder Consulting:
“Over the past three years, Yonder Consulting has partnered with the Gambling Commission to deliver mixed-methods research for the Consumer Voice Programme. We’ve supported a wide range of impactful research programmes, covering elements of the consumer experience like trust in the industry, engagement with the unlicensed market, behaviours during key sporting events, and the impact of marketing and bonus offers. We’re delighted to continue our ongoing partnership and to support the Commission in delivering against key policy evidence gaps.”
Eleanor Collerton, Senior Advisor, The Behavioural Insights Team (BIT):
“We’re proud to contribute to the Consumer Voice programme by applying behavioural science and experimental research to generate actionable insights. Our work supports the Commission’s mission to mitigate gambling harms and ensure consumer perspectives shape effective policy.”
Tom Silverman, Co-Founder, Humankind Research:
“Focusing on work that has a positive social outcome, we pay attention to the real lives of complex and neglected people. Working together with the Gambling Commission helps us use sensitive and inclusive methods to learn more about those who are touched by gambling, helping us make smart policies.”
萨凡塔公共关系主管奥利·赖特：
“Savanta’s quick-turn qualitative research tools enable the Commission to stay attuned to consumer opinions and behaviours, ensuring the voices of gambling consumers remain at the heart of regulatory efforts.”
博彩委员会强化的"消费者之声"框架体现了对证据导向监管的坚定承诺，将消费者权益置于优先地位。该计划通过多元研究方法及扩大包括弱势群体和难以触及群体在内的广泛参与，推动在全英建立更安全、更公平的博彩环境。.
For more details about the Consumer Voice programme and other ongoing research initiatives, visit the official website of the Gambling Commission.
该计划彰显了博彩委员会在保障和赋能全英博彩消费者方面对透明度、包容性与创新性的不懈追求。.
