Small Business Saturday 2025
Small Business Saturday 2025 falls on Saturday, November 29, 2025.
Held on the Saturday after Thanksgiving, Small Business Saturday encourages shoppers to support local, independently-owned merchants during the busiest weekend of the year.
About Small Business Saturday
Small Business Saturday is observed on the Saturday after Thanksgiving in the United States. It sits between Black Friday and Cyber Monday in the holiday shopping calendar and is dedicated to supporting independent retailers, restaurants, and service businesses.
History
Small Business Saturday was founded in 2010 by American Express, in partnership with the National Trust for Historic Preservation and Boston Main Streets. The U.S. Senate passed a resolution recognizing the day in 2011.
According to American Express's annual surveys, total reported spending at U.S. independent retailers and restaurants on Small Business Saturday has consistently topped $15 billion in recent years.
Ways to Support Small Businesses
- Shop in-person at neighborhood retailers and boutiques
- Eat at locally-owned restaurants, cafes, and food trucks
- Book services from local providers - barbers, hair salons, tailors, repair shops
- Buy gift cards to small businesses for holiday giving
- Share favorite local shops on social media using #ShopSmall
Frequently Asked Questions
When is Small Business Saturday 2025?
Small Business Saturday 2025 is on Saturday, November 29, 2025.
Who created Small Business Saturday?
American Express launched Small Business Saturday in 2010, with support from the National Trust for Historic Preservation and Boston Main Streets.
How is Small Business Saturday different from Black Friday?
Black Friday focuses on big retailers and major discounts. Small Business Saturday spotlights local, independent businesses with the goal of keeping spending in the community.