Gamblingpedia UK is an independent editorial site that reviews UK-licensed online casinos and sportsbooks. To keep our content free for readers, some of the outbound links to casino operators are affiliate links. This page explains exactly what that means and, just as importantly, what it does not change about how we review and rank operators.
How We Earn
When a reader clicks one of our affiliate links and goes on to register or deposit at a casino, Gamblingpedia UK may receive a commission from that operator. This commission is paid by the operator — never by the reader — and it has no impact on the bonuses, odds, or terms you receive as a player. The price you pay is the same whether you reach the operator through our site, a competitor's site, or directly.
Editorial Independence
Our reviews, rankings, and editorial content are produced independently of any commercial agreement. We do not accept payment in exchange for favourable reviews, higher rankings, or the removal of negative feedback. An operator being an affiliate partner never guarantees a positive rating, and operators we have never worked with commercially are eligible to appear at the top of any list if the underlying data supports it. Where a review mentions that the operator is a commercial partner, we say so explicitly.
How We Rate Casinos
Every casino on Gamblingpedia UK is scored against the same criteria: UK Gambling Commission licensing status, actual withdrawal speed (measured by us with deposit reviews), game library size and quality, welcome bonus value and fairness of wagering terms, responsible gambling tools, customer support response times, and verified player feedback from Trustpilot, AskGamblers, and similar platforms. When the data changes — for example, when an operator's payout times slow down or a licence is suspended — the rating changes, regardless of the commercial relationship.
Your Rights
You are never obliged to use our affiliate links. If you prefer to visit an operator directly, please do so — it makes no difference to the offer you receive. We encourage every reader to gamble responsibly, to stay within their limits, and to use the tools available at BeGambleAware.org or our responsible gambling guide if gambling is affecting their life. Anyone under the age of 18 must not use this site or register with any of the operators we feature.
If you have questions about this disclosure or about any specific partnership, please contact us via the contact page.