英国博彩委员会制定了全面优化的"消费者之声"框架，标志着该监管机构与英国博彩消费者互动及理解其体验的方式发生重大转变。新框架拓展了委员会的研究范围，能够更细致、更全面地理解与博彩相关的行为动机以及不同消费群体面临的挑战。.
Bốn Đối tác Chuyên gia Mới cho Giọng nói Người tiêu dùng được Thiết kế lại
该计划引入四家专业研究供应商，各自贡献独特专长以提升委员会的洞察收集能力：
- Yonder Consulting: Experienced in both quantitative and qualitative research methodologies to deliver comprehensive insights.
- The Behavioural Insights Team (BIT): Renowned for experimental and behavioural research, utilizing behavioural science to understand the hidden consumer decision-making processes.
- Humankind Research: Experts in qualitative research focusing on elusive and minority populations, as well as individuals impacted by gambling issues.
- Savanta: Providers of quick, cost-effective research solutions that enable timely monitoring of consumer opinions and emerging trends.
每家供应商均获得为期两年的合约，并可能续约至2029年，确保持续适应不断演进的研究需求.
Tăng cường khả năng linh hoạt và kích thước trong nghiên cứu người tiêu dùng
英国博彩委员会研究主管Laura Carter强调该框架的重要意义：
“This new framework gives us greater agility and reach than ever before. With these four partners, we are better able to commission high-quality research quickly and use varied methodologies to respond to emerging trends or risks. The Consumer Voice programme is central to ensuring our regulatory decisions are informed by the lived experiences of all gambling consumers and the changing landscape of gambling in Great Britain.”
This programme complements the Commission’s leading Gambling Survey for Great Britain (GSGB), adopting a flexible, targeted approach that enables deep dives into specific issues, pilot innovative research methods, and track shifts in attitudes over time.
Tác động và Phạm vi: Thu hút Hơn 10,000 Người tiêu dùng vào năm 2024
2024年，"消费者之声"计划成功覆盖超10,000名博彩消费者，为多项关键议题提供洞察：
- Đánh giá rủi ro tài chính và bảo vệ người tiêu dùng
- Tác động và kiểm soát của các khuyến khích thưởng
- Mô hình cá cược trong thời kỳ khủng hoảng chi phí sinh hoạt
- Các tương tác của khách hàng với các thị trường cá cược được ủy quyền và không được ủy quyền
Từ Các Đối Tác Nghiên Cứu
Joe Wheeler, Giám Đốc Phó, Yonder Consulting:
“Over the past three years, Yonder Consulting has partnered with the Gambling Commission to deliver mixed-methods research for the Consumer Voice Programme. We’ve supported a wide range of impactful research programmes, covering elements of the consumer experience like trust in the industry, engagement with the unlicensed market, behaviours during key sporting events, and the impact of marketing and bonus offers. We’re delighted to continue our ongoing partnership and to support the Commission in delivering against key policy evidence gaps.”
Eleanor Collerton, Cố Vấn Cao Cấp, Nhóm Thông Tin Hành Vi (BIT):
“We’re proud to contribute to the Consumer Voice programme by applying behavioural science and experimental research to generate actionable insights. Our work supports the Commission’s mission to mitigate gambling harms and ensure consumer perspectives shape effective policy.”
Tom Silverman, Đồng sáng lập, Nghiên cứu Nhân loại:
“Focusing on work that has a positive social outcome, we pay attention to the real lives of complex and neglected people. Working together with the Gambling Commission helps us use sensitive and inclusive methods to learn more about those who are touched by gambling, helping us make smart policies.”
Olly Wright, Trưởng phòng Công chúng, Savanta:
“Savanta’s quick-turn qualitative research tools enable the Commission to stay attuned to consumer opinions and behaviours, ensuring the voices of gambling consumers remain at the heart of regulatory efforts.”
英国博彩委员会强化的"消费者之声"框架体现了对证据导向监管的坚定承诺，将消费者权益置于优先地位。该计划通过多元研究方法及扩大包括脆弱群体和难以触及群体在内的广泛博彩消费者参与，推动在英国全境建立更安全、更公平的博彩环境。.
For more details about the Consumer Voice programme and other ongoing research initiatives, visit the official website of the Gambling Commission.
该计划彰显英国博彩委员会在保障和赋能全国博彩消费者方面，对透明度、包容性与创新性的不懈追求。.
