ギャンブル委員会は大幅に改善された「消費者の声」枠組みを開発し、英国におけるギャンブル消費者の経験に対する規制当局の関与と理解の方法に大きな転換をもたらしました。この新たな枠組みは委員会の調査範囲を拡大し、ギャンブルに関連する行動や動機、ならびに多様な消費者グループが直面する課題について、より細やかで包括的な理解を可能にします。.
再設計された「消費者の声」における4つの専門パートナー
この取り組みでは4つの専門調査会社を導入し、各社が独自のスキルを提供することで委員会の知見収集能力を強化します：
- Yonder Consulting: Experienced in both quantitative and qualitative research methodologies to deliver comprehensive insights.
- The Behavioural Insights Team (BIT): Renowned for experimental and behavioural research, utilizing behavioural science to understand the hidden consumer decision-making processes.
- Humankind Research: Experts in qualitative research focusing on elusive and minority populations, as well as individuals impacted by gambling issues.
- Savanta: Providers of quick, cost-effective research solutions that enable timely monitoring of consumer opinions and emerging trends.
各業者は2年間の契約を付与され、2029年まで延長可能なため、調査ニーズの変化に対応した継続性が確保されます。.
消費者調査における機動性と次元の拡大
ギャンブル委員会調査部長ローラ・カーターは本枠組みの重要性を強調：
“This new framework gives us greater agility and reach than ever before. With these four partners, we are better able to commission high-quality research quickly and use varied methodologies to respond to emerging trends or risks. The Consumer Voice programme is central to ensuring our regulatory decisions are informed by the lived experiences of all gambling consumers and the changing landscape of gambling in Great Britain.”
This programme complements the Commission’s leading Gambling Survey for Great Britain (GSGB), adopting a flexible, targeted approach that enables deep dives into specific issues, pilot innovative research methods, and track shifts in attitudes over time.
影響と到達範囲：2024年に1万人超の消費者を対象に実施
2024年、「消費者の声」プログラムは1万人以上のギャンブル消費者を対象に、以下の重要課題に関する知見を提供：
- 財務リスク評価と消費者保護措置
- ボーナスインセンティブの影響と制御
- 生活費危機における賭博行動パターン
- 認可・非認可市場における顧客の関与実態
研究パートナーから
Joe Wheeler, Associate Director, Yonder Consulting:
“Over the past three years, Yonder Consulting has partnered with the Gambling Commission to deliver mixed-methods research for the Consumer Voice Programme. We’ve supported a wide range of impactful research programmes, covering elements of the consumer experience like trust in the industry, engagement with the unlicensed market, behaviours during key sporting events, and the impact of marketing and bonus offers. We’re delighted to continue our ongoing partnership and to support the Commission in delivering against key policy evidence gaps.”
Eleanor Collerton, Senior Advisor, The Behavioural Insights Team (BIT):
“We’re proud to contribute to the Consumer Voice programme by applying behavioural science and experimental research to generate actionable insights. Our work supports the Commission’s mission to mitigate gambling harms and ensure consumer perspectives shape effective policy.”
Tom Silverman, Co-Founder, Humankind Research:
“Focusing on work that has a positive social outcome, we pay attention to the real lives of complex and neglected people. Working together with the Gambling Commission helps us use sensitive and inclusive methods to learn more about those who are touched by gambling, helping us make smart policies.”
サバンタの広報責任者、オリー・ライト氏：
“Savanta’s quick-turn qualitative research tools enable the Commission to stay attuned to consumer opinions and behaviours, ensuring the voices of gambling consumers remain at the heart of regulatory efforts.”
ギャンブル委員会の強化された「消費者の声」枠組みは、根拠に基づく規制への強いコミットメントを示し、消費者保護を最優先します。本取り組みにより、多様な調査手法と脆弱層・接触困難層を含む幅広いギャンブル消費者の参加拡大を通じ、英国全体でより安全かつ公平なギャンブル環境の促進が可能になります。.
For more details about the Consumer Voice programme and other ongoing research initiatives, visit the official website of the Gambling Commission.
本取り組みは、英国全域のギャンブル消費者保護とエンパワーメントにおいて、透明性、包括性、革新性へのギャンブル委員会の献身を強調するものです。.
