Nettowaarde van Coffee Meets Bagel van ongeveer 150 miljoen dollar.

Bedrijfsoverzicht

Coffee Meets Bagel is a dating app founded in 2012 by sisters Arum, Dawoon, and Soo Kang that revolutionized online dating by focusing on quality over quantity. The platform sends users one curated match (“bagel”) daily at noon, rejecting the unlimited swiping model popularized by Tinder. This anti-swipe positioning targets users seeking serious relationships rather than casual hookups.

The company achieved fame by rejecting Mark Cuban’s $30 million buyout offer on Shark Tank in 2015, the largest cash offer in the show’s history. The Kang sisters’ bet has paid off, with current valuations ranging from $150M-$600M. The company operates profitably with strong unit economics, ranking as the 14th highest-earning dating app in the US and 4th in Southeast Asia.

Het Shark Tank Verhaal

De app verwierf bekendheid door zijn optreden in 2015 op Shark Tank, waar de zussen Kang $500.000 zochten voor 5% aandelen, met een waardering van het bedrijf op $10 miljoen. Op dat moment hadden ze meer dan 100.000 gebruikers en $87.000 aan inkomsten.

Historic Moment: Mark Cuban made the largest cash offer in Shark Tank history $30 million to buy the company outright. The sisters rejected the offer, believing their platform could compete with giants like Match.com. They left without a deal but gained massive exposure and raised $23.2 million across four VC rounds afterward.

Inkomstenmodel

Coffee Meets Bagel genereert inkomsten via meerdere kanalen en genereert jaarlijks meer dan $25 miljoen:

• Premium Subscriptions: Monthly premium costs $35 ( $20 on six-month plans ) and includes advanced filters and read receipts.
• In-App Currency (“Beans”): Users buy virtual currency to boost profiles or send special reactions, generating around $900K monthly in-app purchases.
• Brand Partnerships: Collaborations with lifestyle brands add revenue streams.

Het platform heeft een conversiepercentage van 34% voor premium, een van de hoogste in de branche, waardoor EBITDA-winstgevendheid mogelijk is zonder zware marketinguitgaven.

Belangrijkste Concurrenten

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Match Group Dominantie

Match Group bezit Tinder, Hinge, Match.com, OkCupid en PlentyOfFish en heeft meer dan 70% van de online datingmarkt in handen. De omzet in 2024 bereikte $3.47 miljard met 14.9 miljoen betalende gebruikers en sterke kasstroommarges van 26.4%.

Scharnier kwam naar voren als de sterke performer met een kwartaalomzet van $168 miljoen (een stijging van 25%) en 1,7 miljoen betalende gebruikers, gericht op hetzelfde op relaties gerichte publiek als Coffee Meets Bagel.

Vergelijkende Analyse

The app’s valuation of $150M-$600M places it below Tinder and Bumble but above most independent apps. With $16–36 million in annual revenue and EBITDA profitability, it shows strong unit economics and 34% premium conversion versus Bumble’s losses.

While Match Group dominates, Coffee Meets Bagel thrives as a quality-first alternative for users seeking serious connections and a less swipe-driven experience. The company’s updates and community engagement can also be followed on Instagram, while its help center is available on Zendesk for users seeking support.

Strategische Positionering & Conclusie

The Kang sisters’ decision to reject Mark Cuban’s $30 million offer proved wise. Now valued between $150M-$600M, Coffee Meets Bagel demonstrates that focus on intentional dating and financial discipline can outperform many venture-funded rivals. The challenge ahead is scaling while preserving authenticity in a market dominated by giants.

The Bottom Line: CMB’s independence and profitability prove it as a rare success story in a consolidated industry. Sustaining growth without losing its identity will determine whether it remains the most beloved alternative to Match Group’s empire.