Nettoverdiberegning per oktober 2025. Selskapsvurdering basert på venturekapitalfinansieringsrunder, årlig inntektsytelse og markedsposisjonering innenfor den $3,5 milliarder store datingappindustrien.
Selskapsoversikt
Coffee Meets Bagel is a dating app founded in 2012 by sisters Arum, Dawoon, and Soo Kang that revolutionized online dating by focusing on quality over quantity. The platform sends users one curated match (“bagel”) daily at noon, rejecting the unlimited swiping model popularized by Tinder. This anti-swipe positioning targets users seeking serious relationships rather than casual hookups.
The company achieved fame by rejecting Mark Cuban’s $30 million buyout offer on Shark Tank in 2015, the largest cash offer in the show’s history. The Kang sisters’ bet has paid off, with current valuations ranging from $150M-$600M. The company operates profitably with strong unit economics, ranking as the 14th highest-earning dating app in the US and 4th in Southeast Asia.
Inntektsmodell
Coffee Meets Bagel tjener penger gjennom flere kanaler som genererer over $25 millioner årlig:
- Premium Subscriptions: Monthly premium costs $35 ( $20 on six-month plans ) and includes advanced filters and read receipts.
- In-App Currency (“Beans”): Users buy virtual currency to boost profiles or send special reactions, generating around $900K monthly in-app purchases.
- Brand Partnerships: Collaborations with lifestyle brands add revenue streams.
Plattformen kan skryte av en 34% premium konverteringsrate, en av de høyeste i bransjen, som tillater EBITDA-lønnsomhet uten tung markedsføringsbruk.
Store konkurrenter
| Rangering | SELSKAP | VERDSETTELSE | inntekt | BRUKERE | Status |
|---|---|---|---|---|---|
| 1 | Match Group | $7,9B | $3,47B årlig | 14,9M betalende | Offentlig (MTCH) |
| 2 | Tinder | $42B (2021) | $1,91B (▼4%) | 9,6M betalende | Match datterselskap |
| 3 | Bumble Inc. | $840M | $248M (▼8%) | 3,8M betalende | Offentlig (BMBL) |
| 4 | Hinge | I/T | $168M (▲25%) | 1,7M betalende | Match datterselskap |
| 5 | Coffee Meets Bagel | $150M-$600M | $16M-$36M | 6M aktive | Privat/Lønnsom |
| 6 | OkCupid | I/T | $10M-$35M | 2M månedlig | Match datterselskap |
| 7 | eHarmony | I/T | $7,5M (synkende) | 750K betalt | ProSieben eid |
(Rull horisontalt på mobil for å se hele tabellen)
Match Group Dominans
Match Group eier Tinder, Hinge, Match.com, OkCupid og PlentyOfFish, og holder over 70% av markedet for nettdating. Deres inntekt i 2024 nådde $3,47 milliarder med 14,9 millioner betalende brukere og sterke kontantstrømmarginer på 26,4%.
Hinge fremsto som stjerneutøveren med $168 millioner kvartalsinntekt (opp 25%) og 1,7 millioner betalende brukere, rettet mot det samme forholdsfokuserte publikum som Coffee Meets Bagel.
Sammenlignende analyse
The app’s valuation of $150M-$600M places it below Tinder and Bumble but above most independent apps. With $16–36 million in annual revenue and EBITDA profitability, it shows strong unit economics and 34% premium conversion versus Bumble’s losses.
While Match Group dominates, Coffee Meets Bagel thrives as a quality-first alternative for users seeking serious connections and a less swipe-driven experience. The company’s updates and community engagement can also be followed on Instagram, while its help center is available on Zendesk for users seeking support.
Strategisk posisjonering & Konklusjon
The Kang sisters’ decision to reject Mark Cuban’s $30 million offer proved wise. Now valued between $150M-$600M, Coffee Meets Bagel demonstrates that focus on intentional dating and financial discipline can outperform many venture-funded rivals. The challenge ahead is scaling while preserving authenticity in a market dominated by giants.
The Bottom Line: CMB’s independence and profitability prove it as a rare success story in a consolidated industry. Sustaining growth without losing its identity will determine whether it remains the most beloved alternative to Match Group’s empire.
Data compiled from venture capital disclosures, public filings, and industry reports as of October 2025. Additional sources: Official Site, Wikipedia, Instagram, Help Center, and App Store.
Om forfatteren
Amelia Grant er en forretnings- og teknologijournalist basert i New York. Hun dekker oppstartskultur, nettplattformer og skjæringspunktet mellom teknologisk innovasjon og menneskelig atferd. Hennes arbeid utforsker ofte hvordan digital-første selskaper som Coffee Meets Bagel utfordrer bransjegiganter gjennom designtenkning og datadrevet vekst. Amelias artikler har dukket opp i publikasjoner som fokuserer på entreprenørskap, forbrukerteknologi og digitale medietrender.
