커피 메츠 베이글의 순자산 가치는 약 1억 5천만 미국 달러입니다.

회사 개요

Coffee Meets Bagel is a dating app founded in 2012 by sisters Arum, Dawoon, and Soo Kang that revolutionized online dating by focusing on quality over quantity. The platform sends users one curated match (“bagel”) daily at noon, rejecting the unlimited swiping model popularized by Tinder. This anti-swipe positioning targets users seeking serious relationships rather than casual hookups.

The company achieved fame by rejecting Mark Cuban’s $30 million buyout offer on Shark Tank in 2015, the largest cash offer in the show’s history. The Kang sisters’ bet has paid off, with current valuations ranging from $150M-$600M. The company operates profitably with strong unit economics, ranking as the 14th highest-earning dating app in the US and 4th in Southeast Asia.

샤크 탱크 이야기

이 앱은 2015년 샤크 탱크에 출연하여, Kang 자매들이 $500,000을 5% 지분에 대해 요청하며 회사를 $10 백만 달러로 가치화했습니다. 당시에는 10만 명 이상의 사용자와 $87,000의 수익이 있었습니다.

Historic Moment: Mark Cuban made the largest cash offer in Shark Tank history $30 million to buy the company outright. The sisters rejected the offer, believing their platform could compete with giants like Match.com. They left without a deal but gained massive exposure and raised $23.2 million across four VC rounds afterward.

수익 모델

Coffee Meets Bagel은 매년 $25 백만 달러 이상을 창출하는 다양한 채널을 통해 수익을 창출합니다:

• Premium Subscriptions: Monthly premium costs $35 ( $20 on six-month plans ) and includes advanced filters and read receipts.
• In-App Currency (“Beans”): Users buy virtual currency to boost profiles or send special reactions, generating around $900K monthly in-app purchases.
• Brand Partnerships: Collaborations with lifestyle brands add revenue streams.

플랫폼은 산업 내에서 가장 높은 34% 프리미엄 전환율을 자랑하며, 무거운 마케팅 비용 없이 EBITDA 수익성을 달성합니다.

주요 경쟁사

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매치 그룹의 우위

매치 그룹은 Tinder, Hinge, Match.com, OkCupid 및 PlentyOfFish를 소유하고 있으며 온라인 데이팅 시장의 70% 이상을 보유하고 있습니다. 2024년 매출은 $3.47 억 달러에 달하며, 1490만 결제 사용자와 26.4%의 강력한 현금 흐름 마진을 기록했습니다.

Hinge가 분기 매출 1억 6,800만 달러(251% 성장) 및 170만 유료 이용자로 두각을 나타내며, Coffee Meets Bagel과 동일한 진지한 관계 지향 사용자층을 타겟팅했습니다.

비교 분석

The app’s valuation of $150M-$600M places it below Tinder and Bumble but above most independent apps. With $16–36 million in annual revenue and EBITDA profitability, it shows strong unit economics and 34% premium conversion versus Bumble’s losses.

While Match Group dominates, Coffee Meets Bagel thrives as a quality-first alternative for users seeking serious connections and a less swipe-driven experience. The company’s updates and community engagement can also be followed on Instagram, while its help center is available on Zendesk for users seeking support.

전략적 포지셔닝 및 결론

The Kang sisters’ decision to reject Mark Cuban’s $30 million offer proved wise. Now valued between $150M-$600M, Coffee Meets Bagel demonstrates that focus on intentional dating and financial discipline can outperform many venture-funded rivals. The challenge ahead is scaling while preserving authenticity in a market dominated by giants.

The Bottom Line: CMB’s independence and profitability prove it as a rare success story in a consolidated industry. Sustaining growth without losing its identity will determine whether it remains the most beloved alternative to Match Group’s empire.