Nettoværdiansættelse pr. oktober 2025. Virksomhedsvurdering baseret på venturekapitalfinansieringsrunder, årlig indtægtspræstation og markedspositionering inden for den $3,5 milliarder dating-app-branche.
Virksomhedsoversigt
Coffee Meets Bagel is a dating app founded in 2012 by sisters Arum, Dawoon, and Soo Kang that revolutionized online dating by focusing on quality over quantity. The platform sends users one curated match (“bagel”) daily at noon, rejecting the unlimited swiping model popularized by Tinder. This anti-swipe positioning targets users seeking serious relationships rather than casual hookups.
The company achieved fame by rejecting Mark Cuban’s $30 million buyout offer on Shark Tank in 2015, the largest cash offer in the show’s history. The Kang sisters’ bet has paid off, with current valuations ranging from $150M-$600M. The company operates profitably with strong unit economics, ranking as the 14th highest-earning dating app in the US and 4th in Southeast Asia.
Indtægtsmodel
Coffee Meets Bagel monetiserer gennem flere kanaler og genererer over $25 millioner årligt:
- Premium Subscriptions: Monthly premium costs $35 ( $20 on six-month plans ) and includes advanced filters and read receipts.
- In-App Currency (“Beans”): Users buy virtual currency to boost profiles or send special reactions, generating around $900K monthly in-app purchases.
- Brand Partnerships: Collaborations with lifestyle brands add revenue streams.
Platformen praler af en 34% premium konverteringsrate, en af de højeste i branchen, hvilket muliggør EBITDA-rentabilitet uden tung markedsføring.
Store Konkurrenter
| Rang | VIRKSOMHED | VURDERING | INDTÆGTER | BRUGERE | STATUS |
|---|---|---|---|---|---|
| 1 | Match Group | $7,9 mia. | $3,47 mia. årligt | 14,9 mio. betalende | Offentlig (MTCH) |
| 2 | Tinder | $42 mia. (2021) | $1,91 mia. (▼4%) | 9,6 mio. betalende | Match-datterselskab |
| 3 | Bumble Inc. | $840 mio. | $248 mio. (▼8%) | 3,8 mio. betalende | Offentlig (BMBL) |
| 4 | Hinge | ikke-tilgngelig | $168 mio. (▲25%) | 1,7 mio. betalende | Match-datterselskab |
| 5 | Coffee Meets Bagel | $150M-$600M | $16-$36 mio. | 6 mio. aktive | Privat/Profitabel |
| 6 | OkCupid | ikke-tilgngelig | $10-$35 mio. | 2 mio. månedlige | Match-datterselskab |
| 7 | eHarmony | ikke-tilgngelig | $7,5 mio. (faldende) | 750.000 betalende | ProSieben ejet |
(Rul vandret på mobil for at se fuld tabel)
Match Group Dominans
Match Group ejer Tinder, Hinge, Match.com, OkCupid og PlentyOfFish og har over 70% af online dating-markedet. Dets indtægter i 2024 nåede $3,47 mia. med 14,9 mio. betalende brugere og stærke kontantstrømsmarginer på 26,4%.
Hinge optrådte som den stjerneperformer med $168 millioner kvartalsomsætning (op 25%) og 1,7 millioner betalende brugere, der sigter mod det samme publikum med fokus på relationer som Coffee Meets Bagel.
Sammenlignende analyse
The app’s valuation of $150M-$600M places it below Tinder and Bumble but above most independent apps. With $16–36 million in annual revenue and EBITDA profitability, it shows strong unit economics and 34% premium conversion versus Bumble’s losses.
While Match Group dominates, Coffee Meets Bagel thrives as a quality-first alternative for users seeking serious connections and a less swipe-driven experience. The company’s updates and community engagement can also be followed on Instagram, while its help center is available on Zendesk for users seeking support.
Strategisk positionering & konklusion
The Kang sisters’ decision to reject Mark Cuban’s $30 million offer proved wise. Now valued between $150M-$600M, Coffee Meets Bagel demonstrates that focus on intentional dating and financial discipline can outperform many venture-funded rivals. The challenge ahead is scaling while preserving authenticity in a market dominated by giants.
The Bottom Line: CMB’s independence and profitability prove it as a rare success story in a consolidated industry. Sustaining growth without losing its identity will determine whether it remains the most beloved alternative to Match Group’s empire.
Data compiled from venture capital disclosures, public filings, and industry reports as of October 2025. Additional sources: Official Site, Wikipedia, Instagram, Help Center, and App Store.
Om forfatteren
Amelia Grant er en forretnings- og teknologijournalist baseret i New York. Hun dækker opstartskultur, online platforme og skæringspunktet mellem teknologisk innovation og menneskelig adfærd. Hendes arbejde udforsker ofte, hvordan digitale først-virksomheder som Coffee Meets Bagel udfordrer branche-giganter gennem design tænkning og data-drevet vækst. Amelias artikler er blevet vist i publikationer med fokus på iværksætteri, forbrugerteknologi og digitale medietendenser.
